Popular African youth TV program which gave stars like Lupita Nyong’o and Tiwa Savage their big breaks into “celebville”, the award-winning television hit series SHUGA is going to air season 6 dubbed ‘MTV Shuga: Down Nigeria ’ exclusively on NBS TV every Wednesday.
This, in partnership with Reach a Hand Uganda (RAHU) – a youth-led non-profit organization focused on youth empowerment programs with an emphasis on SRHR (Sexual Reproductive Health and Rights), HIV/AIDS awareness and prevention.
With South African clubs, bars and student hangouts providing a canvas, MTV Shuga: In Nigeria it tells the tale of sex, friendship and despair. Shuga is one of the best selling movies in Africa and was released in 2009 on MTV Base under its MTV Staying Alive Foundation, Shuga was part of a multimedia campaign to spread the message about responsible sexual behaviour and tolerance, and aired in 60 different African countries.
Today’s version is a multimedia campaign which educates youths on HIV, safe sex and teen pregnancy. It also touches on maternal and child health, family planning, gender-based violence and women empowerment. The premiere of the movie took place yesterday (12th Thursday,2018) evening at Sky Lounge and it was an invite event.
Speaking at the event Humphery Nabimany the C.E.O Reach Hand Uganda thanked everyone who has supposed them in all this walk ever since they started this partnership. Happening for the 6th edition, many celebrities came through to encourage the young girls to avoid early pregnancy, to stay in school among others.The premiere was graced by the lead actor, Emmanuel Ikubese.
Speaking at the premiere, Ikubese noted that he was proud to have been part of the drama series as it is positively impacting lives of the youth across the continent. He added that he was proud to be part of the series because it gave him the platform to individually pass on a message to young people.
The event ended at 10 pm in the night with great performances from our very own Toniks, Geosteady, Mun G, Navio among others who kept the party going on till the wee hours.