MTN Uganda announces sponsorship of the Nyege Nyege Festival

– The title sponsorship means it will be referred to as the MTN Nyege Nyege Festival

MTN Uganda has today become the official title sponsor for the annual Nyege Nyege International Music Festival. The announcement comes after MTN Uganda reached an agreement to sponsor the festival for the next three years. The sponsorship is effective from the September 2018 edition.

“MTN Uganda is delighted to be the title sponsor of the Nyege Nyege International Music Festival. As a brand we recognize that being part of this celebration of the arts and culture for three days non-stop helps create sustainability of this very important festival,” said Olivier Prentout, the Chief Marketing Officer MTN Uganda.

He said this at the unveiling ceremony that took place at The Square, Industrial Area on Wednesday evening.

MTN Uganda has been supporting music over the years through sponsoring concerts of mostly local and some international artists. Today, MTN has added the Nyege Nyege International Festival to the list, with the aim of ensuring it continues to develop, attract artists and the thousands of music, arts and culture enthusiasts that show-up for the three days.

“This festival is a celebration of music and culture from all over the world. This 3-day celebration allows people to connect, learn something new and have a good time. MTN feels that this is the right festival to partner with since we are all about celebrating, innovation and facilitating the growth of others,” Prentout added.

The MTN Nyege Nyege International Music Festival will take place from Thursday 6th September to Sunday 9th September 2018 along the shores of The Nile in Jinja.  During the duration of the festival, there will be an opportunity to share pictures on social media using the MTN Pulse (*157# or weekend bundle.

“We would like to thank MTN Uganda for believing in this celebration of music and culture. This will be an opportunity for us to keep hosting the event and supporting the ever-increasing numbers that turn up to celebrate,” said Derek Debru, one of the Founders of Nyege Nyege.

The festival not only attracts local revelers but is also an opportunity for Uganda’s tourism sector to thrive as people from several parts of the world attend.

On his part, the chief guest at the launch, Uganda Tourism Board Executive Director Steven Asiimwe said, “It is always good to see opportunities for Ugandan tourism being created by the private sector. At the end of the day it is Ugandans benefiting from the increasing number of tourists. As the festival continues to grow, so will the number of tourists and the social and economic benefits be accruing to Uganda.”

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